VIBE Magazine
VIBE magazine covers hip hop/urban culture with a focus on music. It includes articles, interviews, and subscription information. The magazine is the definitive voice of urban culture, influencing global music, life, and style for more than eight million readers around the world. The award-winning publication is the nation's leader in reporting entertainment, fashion, politics, and culture features for a multicultural audience in print and online. VIBE's innovation, journalistic integrity, brand equity, and overall swagger make it the No. 1 reference choice among male and female trendsetters in small and large cities in the U.S. and abroad. In this particular cover the articles and main issues which will be appearing in the magazine is the main feature article with Janet Jackson. The article reads ‘Likes to Watch’ which they play on by having Janet Jackson holding a camera talking a picture of whatever she likes to watch. Other articles include a history of hip hop paparazzi features big names in hip hop. Not only is it a music magazine they also include features about video games. They also have other interviews with other celebrities such as Busta Rhymes ‘he’s free, but is he good?, Rihanna: exposed and Jermaine Dupri wild night. The articles have meaning which makes the audience what to know what the secrets are and what happen.
The target audience for this magazine are women and men aged 18-34. This is because so they can appeal to both the young and other members of the public. Also are there many hip hop artists who fit in-between the age groups and a lot of people who are in their late 20s and early 30s still listen to hip hop music. Not only is it a music magazine the magazine also offers entertainment, fashion, politics, and culture features. So the people who read the Magazine must enjoy reading VIBE because it includes a range of features. The magazine hasn’t got any mode of address because none of the article is directly aimed at the audience. The do the complete opposite where they write the articles so that it makes you the audience want to read it without them directing to the audience. In this issue Janet Jackson is on the front cover. This is because she has been in the entertainment business; singing and acting for decades and has had a successful career in doing so. The majority of artists who are on the front cover are big names in the hip hop and R’n’B world such as Lil Wayne, Beyonce, Keyshia Cole, Ciara, Chris Brown, Jennifer Lopez, R Kelly, 50 Cent and Eminiem to name a few. Because the magazine cover all types of features in the entertainment and politics they cover has also been graced by Barack Obama and Robert De Niro.
The main cover line reads ‘Janet Jackson Likes to Watch’ and a picture of her holding a camera in her hand almost has if she is taking a picture. This links the kicker which reads ‘A History of Hip Hop Paparazzi’. It plays on the ideas that Janet Jackson has been taking pictures of these artists. The message could also be the changing faces of Janet Jackson which links back to the camera. The overall message which Janet Jackson is giving is that it can be seen has being sexual because it reads ‘she likes to watch’ and the audience member doesn’t know what they are implying so they would want to read the magazine to find out what it is she likes to watch. The magazine also shows a funny side of her with the camera in her hand which shows she enjoys taking pictures of people or herself she is having fun and enjoys. In this issues no, however the magazine has featured Barack Obama on the front cover. The issues also have sections about news and current affairs. The magazine had done two main features on Barack Obama covering the presidential race. I think that the use of many buzz words on a page draws the reader to purchase the magazine and want to make them read it. In this issues there isn’t any buzz words.
The name of the magazine is VIBE. This is because it gives a particular kind of feeling or ambience and it is relaxed. The magazine gives this sort of feeling when you read it. The title of the magazine shows the readers that they are able to relax while reading the magazine and to enjoy it. The magazine appeals to both male and female because they issues both male and female artists in the hip hop world. The magazine itself includes different sections within it which will appeal to their different target market. The image of the magazine is quite sexy but still classy. This is because the artists who have appeared on the cover have a sexy look towards them whether they are doing an artistic nude photo or in the way they are posing and their gaze. The style of the magazine matches the music of the magazine has well. Every cover of the magazine is the same in terms of the layout and matching the colour scheme. The cover has enough information but it isn’t packed or squash onto the page cover. The magazine also represents the kind of people who listen to hip hop music.
The kicker suggests that you would want to read more because it is almost has if they are attempting you with the kickers. The kickers in the cover line such as ‘Likes to Watch’ makes the audience think ‘hmmm’ and gets them more interested in the article. The selling line which helps attracts the audience to the magazine so that they buy it is ‘First Ever Photo Shoot! Limited addition cover’. Because it is a limited cover it would make the audience want to buy it which is why they advertised it has this. Also the article which reads about the MASTHEAD reads ‘He’s free, but is he good. The untold story about Busta Rhymes’. The magazine uses phrases like this and others to draw in their target audience. The colour scheme changes for each magazine published. In this issues the main colour scheme are light pink, blue, white and black. Because the background of the magazine is light pink as well the blue, black and white stands out from the page whereas some of the lettering are in pink which blends into the background of the magazine. Overall I do find these colour schemes attractive and it still stands out.
The font used in the magazine is Arial. This is used because it’s more plain then decorative, however the colours which are used makes the font look better and bolder. This could relate back to the name of the magazine VIBE because it is a relaxed magazine the font matches that. The magazine doesn’t use many strategies to attract the audience. This issue is a limited cover issue which will attract audience members to buy it. People who like playing video games may buy this issue because they have a list of the top 15 games which gamer needs to have.
VIBE magazine covers hip hop/urban culture with a focus on music. It includes articles, interviews, and subscription information. The magazine is the definitive voice of urban culture, influencing global music, life, and style for more than eight million readers around the world. The award-winning publication is the nation's leader in reporting entertainment, fashion, politics, and culture features for a multicultural audience in print and online. VIBE's innovation, journalistic integrity, brand equity, and overall swagger make it the No. 1 reference choice among male and female trendsetters in small and large cities in the U.S. and abroad. In this particular cover the articles and main issues which will be appearing in the magazine is the main feature article with Janet Jackson. The article reads ‘Likes to Watch’ which they play on by having Janet Jackson holding a camera talking a picture of whatever she likes to watch. Other articles include a history of hip hop paparazzi features big names in hip hop. Not only is it a music magazine they also include features about video games. They also have other interviews with other celebrities such as Busta Rhymes ‘he’s free, but is he good?, Rihanna: exposed and Jermaine Dupri wild night. The articles have meaning which makes the audience what to know what the secrets are and what happen.
The target audience for this magazine are women and men aged 18-34. This is because so they can appeal to both the young and other members of the public. Also are there many hip hop artists who fit in-between the age groups and a lot of people who are in their late 20s and early 30s still listen to hip hop music. Not only is it a music magazine the magazine also offers entertainment, fashion, politics, and culture features. So the people who read the Magazine must enjoy reading VIBE because it includes a range of features. The magazine hasn’t got any mode of address because none of the article is directly aimed at the audience. The do the complete opposite where they write the articles so that it makes you the audience want to read it without them directing to the audience. In this issue Janet Jackson is on the front cover. This is because she has been in the entertainment business; singing and acting for decades and has had a successful career in doing so. The majority of artists who are on the front cover are big names in the hip hop and R’n’B world such as Lil Wayne, Beyonce, Keyshia Cole, Ciara, Chris Brown, Jennifer Lopez, R Kelly, 50 Cent and Eminiem to name a few. Because the magazine cover all types of features in the entertainment and politics they cover has also been graced by Barack Obama and Robert De Niro.
The main cover line reads ‘Janet Jackson Likes to Watch’ and a picture of her holding a camera in her hand almost has if she is taking a picture. This links the kicker which reads ‘A History of Hip Hop Paparazzi’. It plays on the ideas that Janet Jackson has been taking pictures of these artists. The message could also be the changing faces of Janet Jackson which links back to the camera. The overall message which Janet Jackson is giving is that it can be seen has being sexual because it reads ‘she likes to watch’ and the audience member doesn’t know what they are implying so they would want to read the magazine to find out what it is she likes to watch. The magazine also shows a funny side of her with the camera in her hand which shows she enjoys taking pictures of people or herself she is having fun and enjoys. In this issues no, however the magazine has featured Barack Obama on the front cover. The issues also have sections about news and current affairs. The magazine had done two main features on Barack Obama covering the presidential race. I think that the use of many buzz words on a page draws the reader to purchase the magazine and want to make them read it. In this issues there isn’t any buzz words.
The name of the magazine is VIBE. This is because it gives a particular kind of feeling or ambience and it is relaxed. The magazine gives this sort of feeling when you read it. The title of the magazine shows the readers that they are able to relax while reading the magazine and to enjoy it. The magazine appeals to both male and female because they issues both male and female artists in the hip hop world. The magazine itself includes different sections within it which will appeal to their different target market. The image of the magazine is quite sexy but still classy. This is because the artists who have appeared on the cover have a sexy look towards them whether they are doing an artistic nude photo or in the way they are posing and their gaze. The style of the magazine matches the music of the magazine has well. Every cover of the magazine is the same in terms of the layout and matching the colour scheme. The cover has enough information but it isn’t packed or squash onto the page cover. The magazine also represents the kind of people who listen to hip hop music.
The kicker suggests that you would want to read more because it is almost has if they are attempting you with the kickers. The kickers in the cover line such as ‘Likes to Watch’ makes the audience think ‘hmmm’ and gets them more interested in the article. The selling line which helps attracts the audience to the magazine so that they buy it is ‘First Ever Photo Shoot! Limited addition cover’. Because it is a limited cover it would make the audience want to buy it which is why they advertised it has this. Also the article which reads about the MASTHEAD reads ‘He’s free, but is he good. The untold story about Busta Rhymes’. The magazine uses phrases like this and others to draw in their target audience. The colour scheme changes for each magazine published. In this issues the main colour scheme are light pink, blue, white and black. Because the background of the magazine is light pink as well the blue, black and white stands out from the page whereas some of the lettering are in pink which blends into the background of the magazine. Overall I do find these colour schemes attractive and it still stands out.
The font used in the magazine is Arial. This is used because it’s more plain then decorative, however the colours which are used makes the font look better and bolder. This could relate back to the name of the magazine VIBE because it is a relaxed magazine the font matches that. The magazine doesn’t use many strategies to attract the audience. This issue is a limited cover issue which will attract audience members to buy it. People who like playing video games may buy this issue because they have a list of the top 15 games which gamer needs to have.
NME Magazine
Across half a century NME has been the UK's standard bearer of rock'n'roll. As bands, scenes and ill-advised haircuts come and go, every week NME has predicted, probed and provoked, supporting the mavericks who would go on to become the new mainstream. In this particular cover the articles and main issues which will be appearing in the magazine is the main feature article of Florence and The Machine. The articles inside the magazine will feature rock bands new up and coming band and old. The target market for this magazine are teenagers aged 14-18 who listen to indie/rock bands. This is because this issue features different artist who specialise in these kinds of music.
The magazine appeals to both male and female because the front cover of this issue is of a female who the main vocal voice in her band. The magazine attracts readers who enjoy going to gigs and festivals and watching live performers form these artists. There is no direct mode of address in this issue of the magazine however it is indirect headings such as ‘The New Music Issue NME’S 10 tips for 2009’. This will attract the target audience because they would want to know what they are. The person who is on the front cover is lead singer Florence and the band the machine. They are on the front cover because NME are famous for having new/up coming artists in their magazine before anyone else can. So the effect of having Florence on the cover gives her band more promotion. The main cover line reads ‘‘The New Music Issue NME’S 10 tips for 2009’. This doesn’t imply anything about the band because the main cover lines doesn’t relate in anyway to the band. The overall message which the artist is giving is that she’s got a bit of attitude which is what the magazine represents.
The buzz words which may have effect on the reader could be ‘new music issues’. Their target audience many buy the issue to see what they have changed about it and what is now new about the music issue. The masthead is quite decorative and bold and stands out from the rest of the fonts in the magazine. This is so that the target audience will be able to notice the magazine from others in the news stand. The front cover of the magazine is very bright and colourful and jams packed with information and pictures. The readers’ eye is directly drawn to the middle of the magazine because of the bold yellow print which is ripped up across the page which shows the edginess of the magazine. In this issue the colours used for the magazine are red, black, white and yellow. This is an odd mixture of colours however it works really well with the magazine. Each colour stands out however it all blends in well with each other. The fonts used in the magazine are Arial and Times. This is so that it separates some of the articles from rest. The strategies used to attract the audience are ‘NME’S 10 tips for 2009’. This may attract their target audience because they would want to know what the top 10 tips are for 2009.
1 comment:
Some strong analysis here. Well done.
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